For this project I was tasked with the restructuring and re-organization of the website's information architecture. What made this resort unique and challenging to redesign for was the massive inventory of wellness and outdoor activities guests are able to sign up for. The former site was suffering from years of content jamming and the layout and structure was no longer able to support and provide users with a simple way of cutting into the most important parts of the site.
The IA concept I presented to the team was an activity browsing experience based on user "intent": Indulge, Renew, Improve and Challenge. This method of content entry was in addition to traditional browser "drop down" search.
Project Role: Information Architecture
Above: Users may use traditional drop down navigation to the left of the centered Miraval logo or use the curated categories to the right.
To build an appropriate information architecture for the website we must first understand the resort activities (content) both as a whole and as parts, while addressing marketing insights and client requirements.
The site map should easily reflect an information architecture based on two very different routes into the content. One represents a rational and calculating slow path while the other represents an emotionally driven fast path into the same content depth.