eugene park
UX & Product Design
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Straight Outta: Meme Generator

Multi-Award Winning Viral Social Media Marketing for the premiere of "Straight Outta Compton" (movie). Collaboration between Beats & North Kingdom. Project passed on to North Kingdom by RGA

Straight Outta

Project Role: Ui/UX

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Overview

The team at North Kingdom was tasked to create a social media experience for the movie “Straight Outta Compton”. With ‘Beats by Dre’ as our client, we worked with them to design and develop an meme generator experience to allow fans to represent their own city or be creative with the “Straight Outta” tagline.

Metrics & ACCOLADES

“In the first week of its launch on Aug. 5, the site had 7 million visitors and nearly 6 million downloads of the meme.”

  • No. 1 two days in a row across Facebook, Twitter and Instagram, and, during that time, there were an average of 15K #Straightoutta tweets and retweets per minute.

  • Used by high caliber celebrities, athletes as well as the White House and UNHCR

  • 3 Cannes Lions, 1 Facebook Blue Award, 1 Webby Award